Analysis of Behavioral Intention Towards the Use of Smart Village Ogan Ilir (SVOI) Using Technology Acceptance Model (TAM) 3 Method

Riana Mayasari1*, Jovan Febriantoko1, Rian Rahmanda Putra4, Hendra Hadiwijaya2, Dedy Kurniawan3

1Accounting, Politeknik Negeri Sriwijaya, Palembang, Indonesia
2Accounting, ITB Palcomtech, Palembang, Indonesia
3Informatics Management, Universitas Sriwijaya, Palembang, Indonesia
4Cumputer Engineering, Politeknik Negeri Sriwijaya, Palembang, Indonesia
*Corresponding author. Email:
Corresponding Author
Riana Mayasari

Available Online 30 May 2023.
10.2991/978-2-38476-064-0_55How to use a DOI?
Technology Acceptance Model; Smart Village; behavioral intention

This study aimed to find What factors influence behavioral intention to use Smart Village Ogan Ilir (SVOI). Technology Acceptance Model 3 was employed in this investigation. The instance of this study were 200 respondents in 5 villages of Ogan Ilir Regency namely Tanjung Pinang I Village, Tanjung Pinang II Village, Limbang Jaya I Village, Limbang Jaya II Village, and Tanjung Laut Village as users of Smart Village Ogan Ilir (SVOI) application. The data were examined using the Variance or Component-Based Structural Equation Modeling (VB-SEM) approach. According to the findings, Perceived Usefulness had an impact on behavioral intention that was both positive and significant, at 0.521, and positive but not statistically significant, at 0.344. Perceived Utility had a positive but insignificant influence on Usage Behavior of 0.078, Usage behavior was positively and significantly influenced by perceived ease of use (0.421), While usage behavior was positively and significantly impacted by behavioral intention (0.374). In the use of Smart Village Ogan Ilir, Usage behavior was more affected by rather than perceived usefulness and behavioral intention (SVOI), perceived simplicity of use.

© 2023 The Author(s)
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